Privacy Policy

Last updated: August 2026

This Privacy Policy explains how fripy ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website, mobile application, and services (collectively, the "Platform"). By using the Platform, you consent to the practices described below.

Information we collect

Information you provide

  • Account information: Name, email address, phone number, and password when you create an account
  • Profile details: Size preferences, style interests, and profile photo (optional)
  • Order information: Shipping address, billing details, and payment method
  • Communications: Messages you send us via support, email, or in-app chat

Information collected automatically

  • Device information: Device type, operating system, browser type, and unique device identifiers
  • Usage data: Pages viewed, items browsed, swipe patterns, time spent, and app interactions
  • Location data: Approximate location based on IP address (used for delivery estimation)
  • Cookies and similar technologies: To remember preferences and improve your experience

Information from third parties

  • Payment confirmation from our payment processing partners (we do not store full card details)
  • Delivery status updates from logistics partners

How we use your information

  • To operate and maintain the Platform and process your orders
  • To personalise your feed and recommend items based on your preferences
  • To process payments and facilitate deliveries
  • To communicate with you about orders, updates, and support
  • To prevent fraud, enforce our terms, and ensure security
  • To improve our services, analyse trends, and develop new features
  • To send promotional messages — only if you opt in (you can unsubscribe anytime)

How we share your information

We share your data only when necessary to provide our services:

  • Payment partners: To process transactions securely (e.g., Razorpay, UPI providers)
  • Logistics partners: Your name, phone, and address for delivery
  • Analytics providers: Anonymised usage data to improve the Platform
  • Legal authorities: When required by law, court order, or to protect rights and safety

We never sell your personal information to third parties for advertising or marketing purposes.

Data storage and security

Your data is stored on secure servers located in India. We implement industry-standard security measures including encryption in transit (TLS/SSL), encrypted storage for sensitive data, access controls, and regular security assessments to protect your information from unauthorised access, alteration, or destruction.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by applicable law.

Payment information

We do not store your full credit/debit card numbers, CVV, or banking credentials. All payment processing is handled by our PCI-DSS compliant payment partners. We only receive transaction confirmation and basic payment status information.

Your rights and choices

  • Access: Request a copy of the personal data we hold about you
  • Correction: Update or correct inaccurate information via your account settings
  • Deletion: Request deletion of your account and associated data
  • Opt-out: Unsubscribe from marketing communications at any time
  • Data portability: Request your data in a machine-readable format

To exercise any of these rights, email us at [email protected] with the subject "Data Request — [Your Name]." We will respond within 30 days.

Children's privacy

The Platform is not intended for users under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a minor, we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you via email or an in-app notification. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, our Grievance Officer can be reached at:

Email: [email protected]
Phone: +91 97350 44189
Address: FRIPY FASHION TECH, Delhi 110034, India
Response time: Within 30 days of receiving a complaint

Contact

For any privacy-related questions or concerns, email [email protected]. Support hours: Mon–Sat, 10am–7pm IST.